3-Month Pilot
A system you own.
No SDRs required.
Three months is the minimum window to prove whether outbound is a channel for you, not a one-month coin flip. A fixed-scope engagement to build, launch and hand over the outbound infrastructure your team keeps, whether you continue with us or not. Domains, mailboxes, Clay workflows, CRM sync, copy, reporting. You own all of it.
Get Started288K+
Emails sent in a 90-day window
682K+
Contacts enriched via Clay
95%+
Average inbox placement
147
Production Clay tables built
What's included
Every pilot ships with the same production stack.
No tiered features. No upsells mid-flight. The list below is what every engagement gets on day one.
10 dedicated sending domainsPurchased in your name. You keep them when the pilot ends.
20 mailboxes10 Google Workspace + 10 Microsoft 365, fully warmed before launch.
Private-IP sending infrastructureDedicated Email Bison workspace. DKIM, SPF, DMARC configured correctly.
Deep ICP researchPain points, buyer titles, target accounts: documented and handed over.
2,500–3,000 contacts/monthClay-sourced, AI-validated, waterfall-enriched. Apollo + Sales Nav + custom scrapers.
AI-personalized 3-step sequencesCompany-specific openers from Perplexity + Claude. Plain text. Tracking pixels off.
CRM syncHubSpot, Salesforce, Pipedrive, Attio or Monday. Custom properties and auto-deal creation.
Slack channel + real-time repliesEvery lead notified instantly with an AI-drafted response for you to send.
Weekly reports, monthly strategy callLooker Studio dashboard plus a working session to adjust on real data.
CAN-SPAM & GDPR complianceUnsubscribe handling, double opt-outs, suppression lists. Managed for you.
The 3-month timeline
Three phases. Warmup is free, billing starts at launch.
We deliberately don't bill you for the 2-3 weeks it takes to set up infrastructure and warm mailboxes. The clock only starts when campaigns are live.
Phase 1
Weeks 1–3
Setup & warmup
Buy domains, provision mailboxes, configure authentication, build ICP, draft copy, build Clay workflows. Daily automated warmup traffic runs the whole time.
Free, no retainer billedPhase 2
Weeks 4–6
Launch & iterate
First sends go out to live prospects. We review reply data every 2 weeks, rotate subject lines and openers, tune segmentation. Slack lead notifications go live.
Retainer beginsPhase 3
Weeks 7–12
Optimize & scale
Double down on winning segments. Add signal-based campaigns (funding, job-posting triggers). Document everything so you can run it yourself at pilot's end.
Playbook handoverInvestment
One retainer. Everything included.
Tools, sending volume, copy, reporting: all bundled in the monthly service. You separately own the domains and mailboxes, so they stay with you after the pilot. Budget for the pilot like ad spend, not an agency retainer. You are buying inbox placement at your ICP with a full playbook at the end. See the ROI calculator.
$2,500/mo
× 3 months
LongRun service retainerClay, Email Bison, AI credits, reporting, management$2,500/mo
Domains10× one-time, registered in your name~$130
Mailboxes20 mailboxes, billed directly to you by provider~$80–105/mo
Optional: LinkedIn outreachAdd HeyReach-powered LinkedIn motion alongside email+$500/mo
Total pilot (email-only)~$7,870
Mailbox and domain costs are billed by those providers directly. You own them. No margin added by LongRun.
What happens after the pilot
Two options. Both yours.
At day 90 you pick what's next. Nothing is locked in. The infrastructure and documentation we built are yours to keep either way.
Option A
Take it in-house
We transfer the system to your team and step away. Everything we built is documented, transferred, trained on.
- $1,000 one-time handoff fee
- Ongoing cost: tools + mailboxes only (~$900–1,100/mo)
- Full playbooks, SOPs, Clay workflows transferred
- 2-hour training session with your internal operator
Option B
Continue with LongRun
We keep running, optimizing, and scaling the system month-to-month. No re-contracting, no surprises.
- From $2,500/mo, prorated to volume and complexity
- Final rate set once we see real unit economics from the pilot
- Month-to-month, cancel anytime
- Scale volume, add LinkedIn, layer signal campaigns as needed
Who this is for
Built for B2B teams who want a system, not a service they rent.
Best Fit
- B2B SaaS, AI, agencies and consultancies
- Founder-led, 10 to 200 employees, pre-Series-B
- Mid-5-figure+ LTV with a validated ICP
- Working sales process and follow-up in place
- Tried outbound before and want to own the playbook this time
Not a Fit
- Small TAM, under 10k reachable contacts
- Low LTV, under $1K per customer
- No sales follow-up system or rep to reply to leads
- Pre-launch or still validating the core offer
- Looking for fully hands-off, 24/7 autopilot lead gen
FAQ
Questions we get every call.
How long until I see the first booked meeting?
Campaigns launch at week 4 after the free warmup period. First replies usually land in week 4-5, first booked meetings by end of month 1. Most clients hit steady-state meeting flow by week 6-8.
I've tried cold email before and it didn't work. Why would this be different?
Two reasons. First, deliverability. Most broken campaigns are actually spam-folder campaigns. We validate inbox placement every 2 weeks and run on dedicated IPs with proper authentication. Second, ICP depth. Most failed campaigns spray a list that wasn't actually qualified. We build the ICP document line-by-line with you before a single email goes out.
What tools do you use, and do I pay for any of them?
Clay (lead intelligence), Email Bison (private sender), HeyReach (LinkedIn), Apollo + Sales Navigator (sourcing), Perplexity + Claude (personalization), Looker Studio (reporting). All tool costs are bundled into the $2,500/mo service retainer. Nothing extra billed. The only things you pay for separately are your own domains and mailboxes, which stay yours.
Who owns the data, infrastructure, and playbooks?
You do. Domains are registered in your name. Mailboxes are on accounts you control. All reply data, contact lists, Clay tables, and SOPs are handed over. If you choose Option A after the pilot, we migrate everything to your side and walk away.
What if cold email lands in spam in my industry?
We run placement tests every 250 emails using GlockApps-style seedlists, split across Gmail/Workspace/Outlook. If placement drops below 90%, we pause sending on the affected domains, diagnose, rotate, and resume. Inbox placement is reported weekly.
My CRM is unusual. Can you sync to it?
Probably yes. We've built integrations with HubSpot, Salesforce, Pipedrive, Attio, and Monday out of the box. For anything else (Close, Copper, Capsule, custom API) we use n8n or Zapier to bridge. Worst case we use Slack + Looker Studio as the source of truth until a proper sync is built.
What if the first campaign doesn't perform?
Outbound almost never lands on campaign one. Even frameworks that are working elsewhere sometimes return zero replies the first time. The 3-month window exists specifically so we can iterate on list, copy, offer, and signal. By month three you have benchmarks, not guesses.
Do you offer pay-per-lead or performance-only pricing?
No. Pay-per-lead and pure performance deals incentivize spam, junk meetings, and volume games. You pay a fixed retainer, you own every asset we build, and the playbook itself is the asset at the end of the pilot.
How should my team handle leads that reply?
Treat them differently than inbound. We started the conversation, so your first job is to earn the right for their time. Short, relevant replies outperform long pitches. We draft every response in Slack so your team can send with one click.
Can I cancel during the pilot?
Yes. The pilot is structured as 3 months of service, but you can stop at any point. You keep everything built up to that date, and we don't bill further months. In practice this almost never happens because results compound week over week.
Ready to own your pipeline?
A 30-minute strategy call. We'll map the pilot to your specific ICP, walk through timelines, and show you exactly what you'd be buying.
Get Started