Signals
Timing beats volume. Reach out on the trigger.
A company that just raised, just hired a VP of Sales, or just lost its biggest vendor is in-market this month, not next quarter. We monitor your ICP for those moments and put a relevant message in front of the right person while the window is open.
Signals we track
Six triggers that mean “ready to buy”.
Clay-powered monitoring across your entire ICP, running continuously. Each signal feeds a sequence written for that specific moment, not a generic blast.
Funding roundsNew capital means new budgets and new growth targets. We catch raises within days of announcement.
Hiring spikes & job postingsA company hiring SDRs is investing in pipeline. A company hiring for the role your product replaces is even better.
Leadership changesNew VPs and C-levels rethink the stack in their first 90 days. That's the window to be on the shortlist.
Tech stack changesTools added or dropped reveal active projects and open budget lines.
Expansion & company newsNew offices, new markets, new product lines: each one creates problems your offer might solve.
Job changes in your networkPast customers and warm contacts moving to new companies are the highest-converting cold outreach that exists.
How it works
From event to inbox in days, not quarters.
Step 1
Continuous
Detect
Clay workflows monitor funding databases, job boards, LinkedIn, and news sources across your entire ICP, every day.
Always-on monitoringStep 2
Same day
Qualify & enrich
Each triggered account is validated against your ICP, then enriched: verified emails for 3–4 decision-makers, plus the context the signal provides.
AI-validated fitStep 3
Within days
Trigger the sequence
A sequence written for that specific signal goes out while the event is still fresh: referencing the raise, the hire, the move. Relevance you can't fake with a static list.
Signal-specific copyWhy it works
Relevance is just timing, operationalized.
The problem
Static lists go stale the day they're built
A list pulled in January describes January. By March, budgets shifted, champions left, priorities changed: and your carefully personalized email references none of it.
- Generic timing forces generic messaging
- In-market buyers are a moving target
- Spray-and-pray volume burns your TAM
The fix
Signals replace “why now?” with an actual reason
When the first line references something that happened this week, the reply rate problem mostly solves itself. Signal-based campaigns are layered into every LongRun system from month two.
- Outreach lands inside the buying window
- First lines reference real events, not flattery
- Smaller sends, higher reply rates, protected domains
Want outbound that knows what happened this week?
Book a strategy call and we'll map which signals exist in your market and how many trigger events your ICP produces per month.