215 interested physicians from one campaign
LeverageRx helps physicians compare disability insurance and financial products. The highest-intent moment in that market is graduation from residency, when income jumps and coverage becomes urgent. We built one campaign around exactly that moment and let it run.
A buying window measured in weeks.
Disability insurance is bought, not sold, except at one moment: the months before a resident becomes an attending physician and their income multiplies. Reach them too early and it's irrelevant; too late and they've signed with whoever got there first.
That makes this a timing problem more than a volume problem. The list had to be exactly final-year residents, the message had to acknowledge where they are in training, and the campaign had to be live through the matching and graduation season.
One list, one moment, zero waste.
Three plays did the work: build a surgically precise list, time it to the one career moment that matters, and write like a peer instead of an insurer.
Built one surgically precise list.
Training year is the entire qualification, so the data work had to be exact. No spray, no adjacent segments.
Timed it to the one moment that matters.
Launched in February and run live through the spring transition season, when residents sign their first attending contracts.
Wrote like a peer, not an insurer.
Short, plain-text sequences that read like a colleague's note. No graphics, no tracking pixels, no pitch.
One moment, everything hinges on it.
Disability insurance has a single buying window. Hit it and the campaign converts; miss it on either side and the same physician is a dead lead.
Four months, one compounding campaign.
Monthly sending volume and interested replies from the Email Bison workspace since the February 2026 launch. One campaign, timed to the spring signing season, climbing as each cohort entered the window.
The simplest system we run.
Define the moment
Final-year residency confirmed as the single buying trigger worth building around. Everything else got cut.
One trigger, one listBuild and verify
8,476 residents sourced and verified while infrastructure warmed. Bad data would burn the narrow window, so verification was strict.
0.15% bounce rateRun the season
Launched February, peaked through the spring signing season, refills with the next cohort. 215 interested physicians and counting.
49.43% positive shareReal replies from real physicians.
Real prospect replies from the final-year residents campaign. Names, institutions and contact details are withheld for privacy.
Most cold outbound tries to win on volume. This campaign won on timing: one list, one moment, and the discipline to ignore everyone outside the window.
EB
Is there one moment your buyers actually buy?
Book a strategy call and we'll find it, build the list for it, and time the campaign to it.