Industries · Solar
Solar outbound, segmented the way the market really splits
Solar is two markets wearing one label: commercial and residential buy differently, on different timelines, for different reasons. We build solar outbound that respects that split, sources installers and developers regionally, and protects deliverability across the high send volumes this market demands.
11–100
employee installer sweet spot
2
tracks: commercial and residential
98.5%
average inbox placement
<1%
bounce rate maintained
2.5M+
Cold emails across live campaigns
52
Warmed mailboxes per system
The challenge
One label, two completely different buyers.
A commercial solar buyer evaluates a vendor like a procurement decision: ROI models, timelines, financing. A residential installer is a local, high-volume, relationship-driven business. Blast both with the same message and neither converts. The market also moves regionally, shaped by state incentives, utility rules and seasonality, so national one-size lists underperform.
Solar outbound also runs at volume, which makes deliverability the silent decider. High send rates on weak infrastructure land in spam fast, and a burned domain takes the whole campaign down with it. The work is precise segmentation on top of infrastructure built to sustain the volume.
How we approach solar
Split, regional, deliverability-first.
Commercial vs residential tracksSeparate lists, copy and timing for each, because they are genuinely different buyers.
Regional segmentationTargeting shaped by state incentives, utility territories and seasonality, not a flat national list.
Installer & developer sourcingCompany-level lists built and enriched for the 11 to 100 employee range where outbound lands best.
Deliverability at volumeDedicated domains, 52 warmed mailboxes and placement testing every 250 emails to sustain solar-scale sending.
Signal-based timingExpansion, hiring and new-project signals used to reach companies while they are actively scaling.
CRM sync & fast reply handlingEvery reply routed to your team in seconds with a drafted response and a deal created automatically.
Why it works
The system is proven; the segmentation makes it fit.
The underlying engine is the same one running 2.5 million-plus emails across our book at 98.5% inbox placement. What makes it work for solar is the discipline applied on top: the commercial and residential split, the regional timing, and infrastructure built to carry the volume without burning.
You can model the economics before we talk. The math of a high-volume, regional outbound motion is exactly what our calculators are built for.
Running solar at scale?
Book a strategy call, or model the numbers with the ROI calculator and benchmarks first.