Industries · Home Services
Every home in your service area, scored by whether it actually needs you
The lead marketplace sells the same homeowner to four of your competitors. EDDM mails your postcard to every address on the route, including the three thousand homes that re-roofed last spring. Both are waste you pay for. We build a property-level dataset of your zip codes from permit and public property records, so roof age, system install dates and ownership are known before you spend a dollar reaching anyone.
2.5M+
Outbound messages across live campaigns
1.8K+
Production data tables built
950K+
Contacts enriched to date
98.5%
Average inbox placement
Permit
Roof and system-age sourcing
Owned
Your list, your CRM, your asset
The challenge
You are paying twice for the same waste.
The lead you just bought went to four other contractors at the same moment. Shared-lead marketplaces routinely sell one homeowner to somewhere between three and ten businesses, at roughly $15 to $85 a lead in trades like HVAC and roofing, on top of an annual membership. When only a fraction of those convert, the true cost of a booked job is several times the sticker price, and at the end of it you still do not own the relationship.
Direct mail has the opposite problem. EDDM is cheap per piece, around $0.41 to $0.57, precisely because it goes to every address on the carrier route. That is the whole point of it and also the flaw: you pay exactly as much to reach the house that re-roofed last spring as the one running a nineteen-year-old roof. Response for home services sits near 3 to 4 percent, which is respectable, but the denominator is stuffed with homes that were never going to call.
How we approach home services
Know the house before you spend a dollar reaching it.
Property-level service-area buildEvery address in your zip codes assembled from public property records, with home age, size, ownership and equity attached, so your target list is the map itself rather than a rented file.
Permit-derived system ageBuilding permit history tells you when the roof went on and when the furnace or AC was installed. Roofs get replaced around the 19-year mark and systems run 15 to 25 years, so that date is the closest thing this market has to a buying signal.
In-market scoringHomes ranked by how close they sit to a replacement, so a 40,000-address zip code becomes the few thousand addresses worth reaching this quarter.
Storm & seasonal triggersHail and wind events, the first freeze, the first heat wave. The list re-scores itself when the weather turns a someday job into an urgent one.
Channel-agnostic outputThe scored list drops into whatever you already run: your mail house, Google and Meta customer match, call lists, your CRM. We build the targeting layer and you keep the channel.
Automated follow-up & routingn8n workflows that answer every inbound in seconds, log it against the property record, and stop a lead dying because the office was on another call.
Coverage
Nationwide, because the source is public record.
Property and permit records exist in every state, so the build is not limited to a region. Hover a state for the size of the owner-occupied universe we can assemble and score there.
86,635,506
Owner-occupied homes nationwide
Under 500K500K to 1M1M to 2M2M to 4MOver 4MOwner-occupied housing units, US Census ACS
Want the real numbers for your state?
Three taps and an email. We come back with the property and permit coverage for your actual service area, how many homes carry a roof or system past its service life, and what it would cost to reach them.
Got it.We'll pull the coverage for your service area and come back by email within a couple of business days.
Why it works
The same budget, pointed at fewer houses.
Nothing here wins by being a cleverer channel. It wins by shrinking the denominator. Mailing 40,000 addresses at EDDM rates costs roughly what mailing 8,000 scored addresses costs at targeted-list rates, except the second campaign is only talking to homes with an aging roof or a system past its service life. A good home services mailer already pulls 3 to 4 percent. The leverage was never in the postcard, it is in who receives it.
And the list is yours. Every property you touch, every reply and every job stays in your CRM, which is the difference between building an asset and renting one from a marketplace that sells to your competitor on the same afternoon.
FAQ
Home services outbound, answered.
How is this different from buying leads from Angi or Thumbtack?
Those marketplaces sell you an inbound the moment a homeowner fills in a form, and typically sell that same homeowner to several contractors at once, commonly three to ten. You are buying a race. We do the opposite: we build the dataset of homes in your service area, score them by how likely they are to need work, and hand you a list nobody else is working. It takes longer to start and it compounds, because the list is an asset you keep rather than a lead you rent.
Where does the homeowner data come from?
Public and commercially licensed property records. Assessor and deed data give ownership, home age, size and equity. Building permit history gives the useful part: when the roof was last replaced and when the furnace or AC was installed. That permit trail is the closest public proxy this market has for how close a house is to its next replacement.
Do you email homeowners directly?
Usually not, and we will say so plainly. Consumer email is a different compliance and deliverability regime from the B2B outbound we run: consent expectations are stricter outside the US, and Gmail and Yahoo begin throttling around a 0.3 percent complaint rate, which consumer cold email reaches fast. So we build the targeting and automation layer and feed the channels that do work on homeowners: mail, paid audience matching, call lists and your own opted-in database. If you sell into home services businesses rather than to homeowners, that is ordinary B2B and we run it end to end.
Want to know who in your zip codes is actually in-market?
Book a strategy call, or start with a free audit of your current lead spend and service-area data.