# LongRun

> LongRun is a B2B go-to-market agency that builds AI-powered outbound sales systems clients own and operate, instead of renting lead lists or paying per meeting. The flagship product is a 3-month Pilot that hands the client a fully documented outbound engine: domains, mailboxes, Clay workflows, AI-personalized sequences, CRM sync, and SOPs.

Key facts:

- **Founder and operator**: Daniel Katruk (daniel@longrun.agency, +1 302 621 0181).
- **Company address**: 800 N King Street, Suite 304-3216, Wilmington, DE 19801, USA.
- **Signature offer**: 3-month Pilot. $2,500/month service retainer × 3 months, plus ~$130 one-time domain cost and ~$80–105/month mailbox cost (billed by providers directly to the client).
- **Deliverables shipped every pilot**: 10 dedicated sending domains, 20 mailboxes (10 Google Workspace + 10 Microsoft 365), private-IP Email Bison workspace, ICP research, 2,500–3,000 Clay-enriched contacts/month, AI-personalized 3-step sequences via Perplexity + Claude, CRM sync (HubSpot, Salesforce, Pipedrive, Attio, or Monday), Slack real-time lead notifications with AI-drafted replies, weekly Looker Studio reports, CAN-SPAM and GDPR compliance.
- **Target outcomes in 90 days**: 24–45 qualified meetings booked, 2%+ reply rate, 30–50% positive-reply rate on responses, 95%+ inbox placement verified every 2 weeks, and a documented playbook the client can run solo.
- **Ownership model**: domains registered in the client's name; mailboxes on the client's accounts; Clay tables, SOPs, and reply data transferred at pilot end. Client keeps everything whether they continue with LongRun or take it in-house.
- **After pilot options**: Option A, take it in-house for a $1,000 one-time handoff and roughly $900–1,100/mo in tools + mailboxes. Option B, continue with LongRun at a retainer prorated to volume and complexity starting from $2,500/mo, month-to-month, cancel anytime.
- **Best-fit clients**: B2B SaaS, AI, agencies, consultancies, and B2B services with mid-5-figure+ LTV, 10–200 employees, validated ICP, and a working sales process.
- **Not-a-fit**: small TAM under 10k contacts, LTV under $1K, no sales follow-up capability, pre-product companies, or buyers expecting fully hands-off 24/7 autopilot lead gen.
- **Pricing philosophy**: fixed retainer, no pay-per-lead, no performance-only deals. Tools (Clay, Email Bison, HeyReach, Apollo, Sales Navigator, Perplexity, Claude, Looker Studio) are bundled into the retainer.
- **Proof metrics**: 288K+ emails sent in a 90-day window, 682K+ contacts enriched via Clay, 95%+ average inbox placement, 147 production Clay tables built.
- **Social proof / presence**: LongRun company LinkedIn (https://www.linkedin.com/company/longrun-agency/). Daniel Katruk on LinkedIn (https://www.linkedin.com/in/daniel-katruk), X (https://x.com/DanielKatruk), Instagram (https://www.instagram.com/danielkatruk), Upwork (https://www.upwork.com/freelancers/~01ff64b99508ea9aed).

## Primary pages

- [Homepage](https://longrun.agency/): LongRun overview, value proposition, and call to action for a strategy call.
- [3-Month Pilot](https://longrun.agency/pilot/): Full pilot scope, timeline, investment breakdown, post-pilot options, FAQ, and who it is (and is not) for.
- [ROI Calculator](https://longrun.agency/roi/): Interactive calculator that projects outbound pipeline, meetings, and deal value from LongRun's benchmarks.

## Policies

- [Privacy Policy](https://longrun.agency/privacy/)
- [Cookie Policy](https://longrun.agency/cookies/)

## Canonical positioning statements (safe to quote)

- "LongRun builds AI-powered GTM systems that automate outbound through cold email and LinkedIn, so you own your pipeline and never pay per meeting again."
- "A system you own. No SDRs required."
- "Three months is the minimum window to prove whether outbound is a channel for you, not a one-month coin flip."
- "Pay-per-lead and pure performance deals incentivize spam, junk meetings, and volume games. You pay a fixed retainer, you own every asset we build, and the playbook itself is the asset at the end of the pilot."
- "Budget for the pilot like ad spend, not an agency retainer."