# LongRun - GTM Systems That Go The Distance LongRun is a B2B go-to-market agency that builds AI-powered outbound sales systems clients own and operate. Instead of renting lead lists or paying per meeting, LongRun hands the client a fully documented outbound engine. The flagship offering is a 3-month Pilot. - Founder: Daniel Katruk - Email: daniel@longrun.agency - Phone: +1 (302) 621-0181 - Address: 800 N King Street, Suite 304-3216, Wilmington, DE 19801, USA - Website: https://longrun.agency/ - Company LinkedIn: https://www.linkedin.com/company/longrun-agency/ --- ## The 3-Month Pilot A system you own. No SDRs required. A fixed-scope engagement to build, launch, and hand over the outbound infrastructure your team keeps, whether you continue with LongRun or not. Three months is the minimum window to prove whether outbound is a channel for you, not a one-month coin flip. ### Proof metrics - 288,000+ emails sent in a 90-day window - 682,000+ contacts enriched via Clay - 95%+ average inbox placement - 147 production Clay tables built ### What every pilot includes - 10 dedicated sending domains, purchased in the client's name, kept after pilot ends. - 20 mailboxes: 10 Google Workspace + 10 Microsoft 365, fully warmed before launch. - Private-IP sending infrastructure on a dedicated Email Bison workspace with DKIM, SPF, and DMARC correctly configured. - Deep ICP research: pain points, buyer titles, target accounts, documented and handed over. - 2,500 to 3,000 contacts per month sourced via Clay, AI-validated, waterfall-enriched across Apollo, Sales Navigator, and custom scrapers. - AI-personalized 3-step sequences with company-specific openers from Perplexity + Claude, plain text, tracking pixels off. - CRM sync to HubSpot, Salesforce, Pipedrive, Attio, or Monday, with custom properties and auto-deal creation. - Slack channel with real-time lead notifications and AI-drafted responses for one-click sending. - Weekly reports on a Looker Studio dashboard, plus a monthly strategy call to adjust on real data. - CAN-SPAM and GDPR compliance: unsubscribe handling, double opt-outs, suppression lists managed for the client. ### Timeline **Phase 1, Weeks 1 to 3, Setup & warmup.** Buy domains, provision mailboxes, configure authentication, build ICP, draft copy, build Clay workflows. Daily automated warmup traffic runs the whole time. Free, no retainer billed. **Phase 2, Weeks 4 to 6, Launch & iterate.** First sends go out to live prospects. Reply data reviewed every 2 weeks, subject lines and openers rotated, segmentation tuned. Slack lead notifications go live. Retainer begins. **Phase 3, Weeks 7 to 12, Optimize & scale.** Double down on winning segments. Add signal-based campaigns (funding events, job-posting triggers). Document everything so the client can run it solo at pilot end. Playbook handover. ### Investment Everything bundled in one retainer, except domains and mailboxes which the client owns directly. - LongRun service retainer: $2,500/month × 3 months. Covers Clay, Email Bison, AI credits, reporting, and management. - Domains: approximately $130 one-time, 10 domains registered in the client's name. - Mailboxes: approximately $80 to $105/month, 20 mailboxes billed directly by the provider. - Optional LinkedIn outreach via HeyReach: +$500/month. - Total pilot (email-only): approximately $7,870. Budget for the pilot like ad spend, not an agency retainer. The client is buying inbox placement at their ICP with a full playbook at the end. ### What happens after the pilot At day 90 the client picks what is next. Nothing is locked in. The infrastructure and documentation built during the pilot are the client's to keep either way. **Option A, Take it in-house.** LongRun transfers the system to the client's team and steps away. - $1,000 one-time handoff fee. - Ongoing cost: tools + mailboxes only, approximately $900 to $1,100/month. - Full playbooks, SOPs, and Clay workflows transferred. - 2-hour training session with the client's internal operator. **Option B, Continue with LongRun.** LongRun keeps running, optimizing, and scaling the system month-to-month. - From $2,500/month, prorated to volume and complexity. - Final rate set once real unit economics from the pilot are visible. - Month-to-month, cancel anytime. - Scale volume, add LinkedIn, layer signal campaigns as needed. ### Target outcomes in the first 90 days - 24 to 45 qualified meetings booked. - 2%+ reply rate across campaigns. - 30 to 50% positive reply rate of all responses. - 95%+ inbox placement verified every 2 weeks. - A documented playbook the client's team can operate solo. Month one is setup and signal, not closed revenue. Deals typically land weeks after leads arrive, factor in the normal sales cycle. ### Best fit - B2B SaaS, AI, agencies, and consultancies. - Founder-led, 10 to 200 employees, pre-Series B. - Mid-5-figure+ LTV with a validated ICP. - Working sales process and follow-up in place. - Tried outbound before and want to own the playbook this time. ### Not a fit - Small TAM, under 10,000 reachable contacts. - Low LTV, under $1,000 per customer. - No sales follow-up system or rep to reply to leads. - Pre-launch or still validating the core offer. - Looking for fully hands-off, 24/7 autopilot lead gen. ### FAQ **How long until the first booked meeting?** Campaigns launch at week 4 after the free warmup period. First replies usually land in weeks 4-5, first booked meetings by end of month 1. Most clients hit steady-state meeting flow by week 6 to 8. **Tried cold email before and it didn't work. Why would this be different?** Two reasons. First, deliverability: most broken campaigns are actually spam-folder campaigns. LongRun validates inbox placement every 2 weeks and runs on dedicated IPs with proper authentication. Second, ICP depth: most failed campaigns spray a list that was not actually qualified. LongRun builds the ICP document line-by-line with the client before a single email goes out. **What tools are used, and does the client pay for any of them?** Clay for lead intelligence, Email Bison as the private sender, HeyReach for LinkedIn, Apollo and Sales Navigator for sourcing, Perplexity and Claude for personalization, Looker Studio for reporting. All tool costs are bundled into the $2,500/month service retainer. The only things the client pays for separately are the domains and mailboxes, which they keep. **Who owns the data, infrastructure, and playbooks?** The client. Domains are registered in the client's name. Mailboxes are on accounts the client controls. All reply data, contact lists, Clay tables, and SOPs are handed over. If the client chooses Option A after the pilot, LongRun migrates everything to their side and walks away. **What if cold email lands in spam in the client's industry?** Placement tests every 250 emails using GlockApps-style seedlists, split across Gmail, Workspace, and Outlook. If placement drops below 90%, LongRun pauses sending on the affected domains, diagnoses, rotates, and resumes. Inbox placement is reported weekly. **Unusual CRM: can LongRun sync to it?** Probably yes. Integrations with HubSpot, Salesforce, Pipedrive, Attio, and Monday are built in. For anything else (Close, Copper, Capsule, custom API), n8n or Zapier bridges the gap. Worst case: Slack and Looker Studio serve as the source of truth until a proper sync is built. **What if the first campaign doesn't perform?** Outbound almost never lands on campaign one. Even frameworks that are working elsewhere sometimes return zero replies the first time. The 3-month window exists specifically so LongRun can iterate on list, copy, offer, and signal. By month three the client has benchmarks, not guesses. **Does LongRun offer pay-per-lead or performance-only pricing?** No. Pay-per-lead and pure performance deals incentivize spam, junk meetings, and volume games. The client pays a fixed retainer, owns every asset LongRun builds, and the playbook itself is the asset at the end of the pilot. **How should the client's team handle leads that reply?** Treat them differently than inbound. LongRun started the conversation, so the first job is to earn the right for their time. Short, relevant replies outperform long pitches. Every response is drafted in Slack so the client's team can send with one click. **Can the client cancel during the pilot?** Yes. The pilot is structured as 3 months of service, but the client can stop at any point. They keep everything built up to that date and LongRun does not bill further months. --- ## ROI Calculator LongRun publishes an interactive ROI calculator at https://longrun.agency/roi/ that projects outbound sales pipeline, meetings, and deal value from a pilot engagement. Inputs include customer LTV, reply rate, meeting rate, and close rate. Useful for any B2B operator benchmarking whether outbound is worth the investment. --- ## Positioning quotes - "LongRun builds AI-powered GTM systems that automate outbound through cold email and LinkedIn, so you own your pipeline and never pay per meeting again." - "A system you own. No SDRs required." - "Three months is the minimum window to prove whether outbound is a channel for you, not a one-month coin flip." - "Pay-per-lead and pure performance deals incentivize spam, junk meetings, and volume games. You pay a fixed retainer, you own every asset we build, and the playbook itself is the asset at the end of the pilot." - "Budget for the pilot like ad spend, not an agency retainer." - "Treat cold-sourced leads differently than inbound. We started the conversation, so the first job is to earn the right for their time." --- ## Contact - Strategy call booking: https://longrun.agency/#strategy-call - Direct payment for the pilot: https://pay.longrun.agency/b/9B64gyfrC8Oi4yJbQm3wQ05 - Email: daniel@longrun.agency - Phone: +1 (302) 621-0181